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Thank you for your interest in the Mountain Merchant!

By choosing the Mountain Merchant, you are deciding to reach into more homes and businesses located throughout Amador, Calaveras and San Joaquin counties than any other local publication. As many of our longtime advertisers have discovered, the results of such coverage can prove to be powerful.

Our ongoing mission is to continue providing our loyal customers and advertisers with the best product and service possible. With this mind, we feel confident that you will also experience the Mountain Merchant difference.

40 N HWY 49/88, Suite 1, Jackson, CA 95642
(across from Mel & Faye’s Diner under the El Dorado Savings Bank Sign)
209-223-0508 or 530-663-8180
Email: results@themountainmerchant.com

For Tech Support
Call: 209-223-0508   •   Email: betty@themountainmerchant.com


Dan Barnett

Kevin Barnett

General Manager

Kevin has been in the newspaper business literally all his life, being born into the business.


Cell: 209-400-4177

Dan Barnett

Carole Thomas

Office Manager | Accounts Receivable

Dan Barnett

Betty Barnett

Production Manager | Sales

Production manager and sales along with handling our new website and all-around tech support.

Dan Barnett

Aaron Barnett

Production

Graphic artist and handles layout of display ads and layout of the paper.

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About Us


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Dan Barnett

Are you interested in advertising your business in the Mountain Merchant?

You can reach thousands of potential customers.
Check out our superb advertising rates.

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For nearly 60 years the Barnett family has been producing quality publications here in the Mother Lode. It all started in 1963, when our mother and father, Dan & Marge Barnett purchased the Amador Dispatch. Throughout the years our parents were involved with several other prominent publications, The Buy & Sell Press started in 1973 with Emilio & Hazel Prunitti and The Scenic 88 Fun Times in 1976 with Larry Cenotto and Bob Branson. In 1978 Dan & Marge merged the Amador Dispatch with Mike & Pam Bohl’s Amador Ledger and Ione Progress News and formed a new publishing company called GoldWeb Publishing (this name will feature prominently farther down in the story). In 1989 Goldweb Publishing was sold to McClatchy Newspapers the owners of the Sacramento Bee and is now the Amador Ledger which is still publishing here in Amador County. Dan & Marge retained their interest in both the Buy & Sell Press with partners Craig & Donna Murphy and in the Scenic 88 Fun Times run by Ted & Kayleen Robinson. Upon Marge’s death in 1991, Dan continued with his publications until his death in 2019. Dan & Marge had four sons who have all worked in some capacity in the publishing business. We are proud to release the Mountain Merchant in their honor and dedicate this first issue in their memory.

Today, we proudly launch a new publishing company called Barnett Publishing Inc. with Brothers Kevin Barnett, Chris Barnett, Steve Barnett, and close family friend Erik Krisman. We hope you enjoy our newest venture into the publishing world and look forward to another 60 years of service to our beloved Mother Lode region.

Now what is the Mountain Merchant… It is a classified and display advertising publication distributed weekly in a 5-county region of the Mother Lode. Our new distribution area covers all Amador & Calaveras Counties as well as parts of El Dorado, Sacramento and San Joaquin counties.

The Mountain Merchant in set up in sections which include:
Community Corkboard: we strive to have the most complete community calendar in the area. Included in this section will be classifications for churches, wanted, lost & found and the ever so popular yard/garage sales.
The Merchant Minutes: This section is set up for our local businesses and organizations to present in classified form, sales, announcements, and other information pertaining to what their business has to offer.
Careers & More: Look no further than our employment and work wanted section to find that perfect fit career or the right company for anything you may need.
Dial-A-Pro: just like the name says when you need a job done just dial up one of our pros to get the job done.
Ranch Life: everything animal and ranch life needs, from domestic animals, livestock, feed, supplies and equipment.
Wheels & Deals: if it has a motor, it's here, cars trucks RV’s boats, service and more.
Mountain Living: everything real estate, from rental to sales, from commercial to residential and our new category home services.
General Mercantile: your A-to-Z place for finding what you're looking for.
Take your time cruising through our classifieds to find that rare treasure.

Now back to that name we told you about: we are proud to introduce a new printing and digital marketing company called GoldWeb Printing (see a little throwback to mom & dad). Our new company is here for all your printing needs: brochures, business cards, event posters and more. With over 30 years in graphic design, call us today and let us help you design what you are looking for. Let our experienced staff help you create and design the perfect print advertising program that will fit your needs all right in the same building.
We are just a phone call away. Call today, let’s get started!